We have a new main website for Glow Marketing. Please check it out and let us know what you think. You will still be able to read articles and ideas on marketing to Moms right here on our blog. We’re in the process of switching over to it, but to access it now, click here.
July 30th, 2009
Marketing is both an art and science that plays a defining role in the success of most businesses, so it’s no surprise that most business owners seek outside advice in this area. If you’re not an expert in this marketing, it can be overwhelming when you realize that every aspect of your business that’s experienced by your customers is a form of marketing.
March 9th, 2010
2009 ain’t over yet…
With only a few months left in 2009, it’s time to fire up your marketing! Whether your business is thriving, or you’d consider just hitting last year’s numbers as success, put your marketing efforts into high gear to end 2009 with a bang. Cost conscious and tried and true marketing strategies, sprinkled with a few new ones, can help make the difference in these next few months. (more…)
October 24th, 2009
As advertisers scrutinize every marketing dollar in this economy, the emergence of social network marketing couldn’t have better timing. This budget friendly tactic can leverage your business’ marketability to a new level, but only if used strategically. Be an effective social network marketer by getting familiar with this type of communication and following a few do’s and don’ts. (more…)
August 7th, 2009
It occurred to me that mainstream events should now be catering more to families as their clientele ages and starts a family. Recently I attended the Calgary Folk Festival, and it was surprising to see so many little ones at the festival this year. From my observation, there were double the amount of babies and kids and way more strollers about.
July 30th, 2009
Recently I arranged for 40 “Mom bloggers” to review a new an innovative product. Though the idea of having your product reviewed in such a public way might be intimidating to some, it’s a strategic decision that can help build credibility from the most trusted of sources, real people. I encourage you to read the following article from the Media Post Engage: Moms e-newsletter on this topic.
June 21st, 2009
In May, the creative also received a bronze at the Marketing Awards, Canada’s advertising industry awards.
Congratulations Beaners and Triggers Communications & Design for creating the stand-out campaign. They really pushed the limits on this with unexpected creative that grabs both parents and kids. While the competition show smiling happy people with “ok” hair, Beaners went out on a limb and decided to be bold. Glow Marketing is thrilled to have been a part of the media strategy and buying and Sharole from Glow was the Trigger agency account lead on the creative development. To read more about reaching Moms on the go, click here.
June 15th, 2009
By Sharole Lawrence and Jeanette Miller, published in the May/June issue of MOMPRENEUR Magazine
Pink and blue, you’ve got competition. To get moms’ attention these days, it pays to be green. Green products and services seem to have superpower strength to justify their cost at a time when families are cutting back their discretionary dollars. It’s not hard to see why: green products are usually perceived as safer, higher quality and environmentally friendly – things that make moms proud to part with hard earned money.
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June 4th, 2009
NOTE: SECOND DATE ADDED JUNE 25TH
Facebook, MySpace, Twitter, LinkedIn…where do you start and why bother? Find out if social network marketing is right for your business and how you can leverage this marketing technique to generate leads and build relationships. (more…)
June 4th, 2009
By Maria Bailey Wednesday, May 27, 2009, Source: Engage: Moms Media Post E-newsletter
A lot has been written about “mommy bloggers” — a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction and a long way from where companies were when Marketing to Moms was published a decade ago.
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May 27th, 2009
