glow marketing

W.O.M. (Word of Mom)

April 24th, 2008

According to some recent research by BSM Media, Moms rely more on word of mouth endorsements than the general public. Pregnant women also rely heavily on word of mouth when researching options for their new baby. The need to learn from other Moms has fueled such an amazing growth of communities, on and offline, bringing Moms and Moms-to-be together.

If your business relies on Moms as customers, you need to think about ways to join in on those conversations that are happening or get your product or service into the hands of some of these Moms. Even better, offer free samples to Mom bloggers (eg. MomBlogNetwork.com). Some blog networks offer sampling programs, offering free samples as prizes to blog readers.

If they like your product or service, you can bet they will tell others. Sites like babycenter.com and Facebook are good places to start. If you receive negative feedback, then you need to go back to the drawing board! Whatever you do, DO NOT pay people (or companies offering paid “brand ambassadors”) to talk about your product or service or pretend to be a customer and post feedback about your business. This will backfire and in my opinion borders on unethical. Conversations need to be real and genuine, if you can’t get people to talk about your company then you need to fix something, not fake it.  See a recent article on this hot issue.

If you run a very local business with a smaller geographic trading area, look for Mom’s groups (Baby and Me fitness, play groups) and prenatal classes (yoga, birthing, prenatal fitness) that you can sponsor or provide sampling or a prize package.

Entry Filed under: Idea Sharing, Marketing to Moms, Online Marketing