glow marketing

Motrin messes up, big time

November 16th, 2008

Moms everywhere are ticked off at Motrin for creating an insensitive and dumb ad on their website about babywearers in honour of International Babywearing Week. They may pull it from their site, so here is a copy of it.

Here’s a YouTube compilation of all the comments from Mom bloggers. If you can ignore the cheesy music you’ll see the outrage online.

And on Twitter, the Twitter Moms are going crazy for this. Wow, Motrin really messed up. How hard is it to find a babywearing Mom and ask her what she thinks of the ad concept before producing it for a gizzillion dollars and turning people off.

Sharole Lawrence, President Glow Marketing

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Entry Filed under: Marketing to Moms