glow marketing

Make it an event

February 9th, 2009

Special events may just be your ticket to cost-effective marketing.

Classes, workshops, seminars, special events are all great ways to reach out to new and existing customers. If you market your products or services to Moms, there are a ton of topics Moms are interested in. If you own a retail space, you can use your space during  non-peak times to provide valuable information to your customers.

In this economy, Moms want value. Valueable information is one way to build loyalty and increase brand awareness. The best part about offering a seminar or class is that it attracts new customers and opens up the opportunities for free advertising through events listings. Many local media will promote community events for free.

In deciding on what type of seminar you will offer, think about what your customers are interested in. The topic does not have to directly tie to one of your products or services as long as it is relevant. The speaker may even donate their time to do the session in exchange for exposure for their company.

If your company is online and does not have a retail location, consider partnering with a complimentary retail partner and co-produce the event together. For online companies, this can be a very effective way to build presence within key markets and create a personality for the company beyond just another dot com.

Just for the fun of it

Moms like to have fun too, so you could also hold a class or workshop that features a fun activity for them and their children. As Mother’s Day approaches, this may be something to consider offering just prior to Mother’s Day as an opportunity for Moms to bond with their kids. Again, think of partners that might want to join in the fun to help offset the work and costs involved with hosting a special event.

Entry Filed under: Idea Sharing, Marketing to Moms, Uncategorized