Media Watch

March 7th, 2009

Read more on the latest developments in the Canadian marketing to Moms media landscape.

yoyomama, the weekly email for Vancouver-area Moms has recently launched yoyobelly for “Moms on the grow in the know”. The site and e-blasts offer more targeted advertising to reach the highly coveted and hard to reach pregnant crowd. Fit Parent is a Canada/US magazine that will be hitting stands later this year. Watch for more exciting details on this opportunity to reach active parents through their site, magazine and local events. Yummy Mummy continues to grow with the addition of high caliber writers and also their Yummy Mummy broadband channel. Wee Welcome seems to be on the right track with continuing with their printed guides and “Mama Mingles” local events. The Vitamin Kids Daily Dose dishes out high fashion finds for funky parents and kids and now covers Calgary, Vancouver, Montreal and Toronto. MommywearDaily.com recently underwent a redesign and continues to help Moms everywhere go beyond their Momiform.