Beaners Fun Cuts campaign wins AGAIN
June 15th, 2009
Well it’s official, the Beaners Fun Cuts for Kids campaign “Kids shouldn’t have adult hair” is awesome. The campaign was recognized at the Calgary Ad Rodeo awards in April and received the following awards:
- Best Poster Series: Beaners Fun Cuts
- Best Outdoor Series: Beaners Fun Cuts
- Best Photography/Campaign (photographer Jason Stang)
- Merit Awards (8) in the Poster Single category
In May, the creative also received a bronze at the Marketing Awards, Canada’s advertising industry awards.
Congratulations Beaners and Triggers Communications & Design for creating the stand-out campaign. They really pushed the limits on this with unexpected creative that grabs both parents and kids. While the competition show smiling happy people with “ok” hair, Beaners went out on a limb and decided to be bold. Glow Marketing is thrilled to have been a part of the media strategy and buying and Sharole from Glow was the Trigger agency account lead on the creative development. To read more about reaching Moms on the go, click here.
Entry Filed under: Idea Sharing, Marketing to Moms
