Posts filed under 'Online Marketing'
2009 ain’t over yet…
With only a few months left in 2009, it’s time to fire up your marketing! Whether your business is thriving, or you’d consider just hitting last year’s numbers as success, put your marketing efforts into high gear to end 2009 with a bang. Cost conscious and tried and true marketing strategies, sprinkled with a few new ones, can help make the difference in these next few months.
1. Customers comes first
The reason to keep a focus on customers through good times and bad is best summarized by Robert Half, who said: “When the customer comes first, the customer will last”. For 2009, focus on your existing customers before trying to win new ones as customer retention and developing “greater share of customer” through a broader product mix are more cost effective than acquiring new customers. Treat your existing customers well and respond to their needs and preferences. Part of responding to your customers is asking them what they want. You can find out valuable information through a well-designed survey. A survey can reveal what you’re doing well, what needs to be improved and what possible opportunities may be worth investigating for new products or services.
When you make your customers happy, they’ll keep coming back and may bring you more business through word-of-mouth referrals. You can also encourage existing customers to spread the word about your business by rewarding referrals, and the easier it is for them to refer, the more likely they’ll respond to your request. E-mail and online marketing tactics help make referral rewards simple, so consider this action in your marketing arsenal.
2. Strut your stuff with PR
Consider putting your business in the media spotlight, even if you’re on the shy side. As scary as it may be for you to be an official spokesperson for your business, getting media attention is a low cost way to increase the credibility and coverage of your product or service. Media are always looking for fresh material, so let them know if you have something innovative or unique. Alternatively, if you have an interesting story or have the opportunity to weigh in on a subject as an industry expert, contact the media and find out if they’re looking for someone like you. While getting media coverage is never guaranteed, if you think you have something PR worthy, consider leveraging it through the media before spending more money on advertising.
3. Pound the virtual pavement
Participating in online groups and discussion forums is part of social network marketing. Your virtual voice is an emerging marketing technique to get the word out about your product or service. Get onto sites such as Facebook and Twitter to interact with your target audience. Capitalize on opportunities to create buzz about your business by starting a group on a specific interest, joining other groups, and getting involved in discussions. Just remember not to get into the “hard sell” - you can mention your business as being part of the solution while being a valuable contributing online member at the same time.
4. Partnership power
Partnering with companies that offer complimentary products and services can create a new source of customers for you for very little cost. Find other companies that have a similar clientele and see how you can work together to build a larger customer base (of course, while keeping your existing customers happy first). Consider exchanging ad banners on your respective websites or e-newsletters, or cross-promote your companies by trading draw prizes.
5. An event to remember
Hosting an event can be a great opportunity to connect with your customers and help build better relationships with them. You’ll need to consider your budget before holding an event and determine if it’s worth the cost. If you decide to proceed and promote your event, take advantage of free community event calendar listings, such as Facebook events or community newsletter listings. These listings are another great way to direct traffic to your website and create local awareness for your business. Glow offers an event listing distribution service for larger markets.
6. Click to your success
Pay-per-click advertising continues to be one of the most affordable options for marketing your business. Studies show that a large percentage of the public search for information online before they commit to a purchase, so you need to have your business visible on the web. Pay-per-click ads are available through Facebook, Bing and Google. In fact, Google has a new offering that allows you to set up pay-per-click banner ads on relevant websites through their “placement ads” option.
7. Keep the frequency
It takes the average customer eight exposures to a marketing message to retain it. Help keep your customer tuned in by repeating your message frequently and in a number of ways. You’ll need a fairly aggressive plan to ensure your audience has this amount of exposure. While it may seem like overkill to you, you’re playing to human nature - repetition leads to action.
Whatever marketing methods you choose to leverage for the balance of 2009, remember to keep your efforts focused:
1. Plan Ahead
To be effective, you’ve got to plan your marketing efforts. If you don’t, you risk relying on reactionary tactics that lead to ineffective or short-term results. Reactionary decisions are based on emotion, not reason. Planning ahead gives you the insight to identify marketing efforts that are off strategy. A one-year marketing calendar will allow you to prioritize when, where and how you will market. Without a plan, you may spend all of your marketing dollars before key selling periods, or you may miss opportunities and deadlines. Strategize your marketing efforts for the second half of 2009, and get a jump start on your 2010 plan. Consider adding the above activities to your plan as part of an overall marketing strategy.
2. Consider timing
Marketing doesn’t have to be a year round occurrence, which is good news when your budget may limit you to one or two marketing campaigns a year. Take advantage of key selling periods for your service or product by timing your marketing before (and during) these key seasons to build awareness. This strategy is better than spreading your budget over a longer time frame and risking less impact. If you’re already hitting your goals during the high season, you can try creating more business in the off-season through early bird discounts and special limited time offers or events.
3. Target your audience
Ensure you’re focusing the majority of your marketing efforts on those who represent your best customers. A limited budget means choosing your marketing dollars wisely, so spend where you’re likely to get the greatest return. Profile your target audience by age, income, gender, and lifestyle. Then, select your marketing vehicles according to your audience profile, avoiding “wasted reach” - marketing to those who are not in your target audience.
4. Limit your reach
Technically, many businesses can sell internationally, but the biggest impact is likely to be in concentrated areas. Prioritize your geographical markets to create more meaningful marketing in smaller locales rather than spreading your marketing budget too thin to cover a wider area.
5. Simplify your message
Keep your key messages simple enough so they’re front in centre in all your marketing efforts. Trying to cram too much information into a brochure, ad or billboard is counterproductive - either it won’t get read, or it will leave your customer confused, and away from you.
Whatever 2009 has meant for your business so far, you can still end the year on a high note. Match your marketing to your means, and your audience, to stay on your game into 2010.
Sharole Lawrence
Sharole is President of Glow Marketing, Canada’s leading boutique marketing consultancy specializing in marketing to Moms.
Published in the MOMpreneur Magazine, October 2009 issue.
October 24th, 2009
Build vital connections with global online communities.
As advertisers scrutinize every marketing dollar in this economy, the emergence of social network marketing couldn’t have better timing. This budget friendly tactic can leverage your business’ marketability to a new level, but only if used strategically. Be an effective social network marketer by getting familiar with this type of communication and following a few do’s and don’ts.
Understanding social network marketing
Social network marketing is applying marketing activities and communications within an online community. Facebook and MySpace are the largest and most well-know online communities, but micro online communities also exist with members meeting at various “watering holes” to share information and discuss common interests. Some social networks, such as MeetUp.com, are global online communities that specialize in connecting locals who share specific interests in person, from new moms to sci-fi buffs. Targeting and tapping into these online special interest groups can help connect you to an ever-expanding group of potential customers, but there are many more benefits to getting involved in social networks:
• Extend your brand personality beyond conventional marketing materials.
• Find out what’s being said about your industry and take the opportunity to contribute to the conversation to educate or influence. This is niche marketing at its finest.
• Get an up-to-the-minute reality check on your business, competitors or industry by reading comments from real people. Use this information to improve your business, capitalize on opportunities and further define your target audience.
• Connect with social network members to gain referrals and leads, and source professional support and advice.
• Build relationships with potential employees and peers that can evolve into real face-to-face relationships and transactions.
Target your social networks through searching Google and big communities like Facebook, Google Groups, Yahoo! Groups and Ning.com. For business-to-business social networks, check out LinkedIn.com. Don’t forget “mainstream” online media – many major news and magazine website site have an online community or discussion board where you can speak up.
Let’s talk Twitter
Twitter is an online community that allows you to send messages, or “tweets”, to “followers” – Twitter subscribers who sign up to receive updates from specific members. Tweets are a shorter and faster way to communicate than writing a blog, and while it may seem overly simple or confusing, don’t let the lack for instructions hold you back from using this tool. If you’re familiar with Facebook, think of tweeting as the equivalent to status updates on a more frequent basis. Tweeting can help you quickly connect with your followers with new developments, your opinions on industry issues or links to articles. If you have a blog or website, Twitter can be used to occasionally promote your website in your tweets to drive traffic and keep your brand top-of-mind with your audience.
You’ll need to set up an account to start your profile on Twitter. Begin to follow other tweeters who are a part of your target audience or influential in your industry, such as the media. Once you follow someone, they’ll usually reciprocate, building your follower network. If some tweeters don’t reciprocate, don’t take it personally – move on to following other tweeters.
Twitter’s charm is in its simplicity, but to maximize success, take advantage of Twitter-related tools. You can search for your target audience followers on websites sites including:
You can also download “TweetDeck”, a popular tool allowing you to identify and keep track of segment categories of your followers so that you can focus on those most likely to be your customers. TweetDeck’s key word search function helps you to see what tweeters are saying about specific topics. And, this tool can show you when you’ve been “retweeted”. If you manage more than one Twitter account, use “HootSuite” if you’d like to pre-schedule tweets that are recurring or aren’t time sensitive.
Be “tweet” worthy
Using Twitter for your personal life in addition to business matters helps make you “real” to followers by enhancing your approachability and likeability. Tweet both personal and business knowledge, achievements, ideas and developments. By veering away from business matters from time-to-time, you increase your value to followers as they won’t feel like you’re constantly trying to sell to them. If you focus only on promoting your business, you risk losing followers.
You can also leverage your tweets by using them to gradually build a story. Providing snippets of information on how you’re creating a new product or changing your company culture can help differentiate you from your competitors and keep interest in your business.
Increase your Twitter success
Following a few do’s and don’t can help you reach your full Twitter potential:
Twitter Do’s
• Be real and have some personality, but keep it clean.
• Tweet often, even everyday, to become and remain visible and relevant.
• Set-up a brand-consistent, professional looking background and appropriate profile. If you’re the face of your business, use your own photo.
• Send personalized thank you messages when important people start following you.
• Become a follower of your followers, if they’re relevant to you.
• Increase your Twitter karma by retweeting other tweeters’ messages if you enjoyed them and they help to reinforce your point-of-view.
• Write your tweets to be resourceful and informative, rather than a hard sell message.
• Think of Twitter as a lead generator, not a direct selling vehicle.
• Occasionally offer exclusive discounts or products to Twitter followers to reward them.
Twitter Don’ts
• Don’t tweet something that you don’t want everyone to read or could potentially offend. Tweets show in Google searches so be careful what you say.
• Don’t retweet yourself over and over again. If you’re repeating the same message, space it out and change the wording.
• Don’t always link your website site to a tweet – your message will be considered SPAM.
• Don’t set-up an auto reply to thank people for following you. Auto replies are impersonal and meaningless.
• Don’t over tweet by sending out multiple tweets in one session to make up for lost time.
• Don’t send your tweets to LinkedIn or Facebook. Twitter updates are too frequent and become annoying in other platforms.
• Don’t “reply” to a tweet unless you want everyone to read it. Private replies can be sent using the “direct message” feature.
• Don’t tweet for the sake of tweeting. Every tweet must have a purpose. Followers will drop you for wasting their Twitter time.
• Don’t mix business and personal. Create separate accounts for business and personal networking if you plan to use Twitter to also keep in touch with family and friends. Both groups will appreciate it.
Use your social networking time well
Social networking is fun and the more time you put into it, the bigger the payoff. However, it can be time consuming – even addictive – so apply these tips to use your social network time wisely:
• Schedule time in your calendar and use a time tracking program or a kitchen timer to keep use quick.
• Keep a list of your activities that you can reference on your social networking sites so that you stay on track during your sessions.
• Visit your top networks most often and maintain others with less frequent visits.
• Look for advertising, sponsorship and contest give-away opportunities within social network sites like Facebook. Your ad or promotion keeps working while you carry on with other activities.
• If you’re time strapped or not a natural social networker, hire a professional to set-up, monitor and contribute to your networks, with your approval on messages.
• For Twitter, limit your time by incorporating a tool into your blog (if you have one) that automatically “tweets” new blog posts to Twitter, driving traffic to your site in between e-newsletters. As well, change your settings so that you only receive direct messages via e-mail, eliminating e-mail notifications every time you gain a follower or a follower sends a tweet.
Get connected
Social network marketing can allow you to effectively target your audience, is cost and time effective, easy, and provides measurable results. For all of these reasons, social network marketing needs to be a part of your comprehensive marketing plan, in harmony with your other marketing activities. Find out more on what networks are out there and how to get started and make the most of social networks by visiting glowmarketing.ca for additional tips and resources.
By Sharole Lawrence, article published in MOMprenuer Magazine, July/August 2009 Issue
Sharole is President of Glow Marketing, Canada’s leading boutique marketing consultancy specializing in marketing to Moms.
August 7th, 2009
Recently I arranged for 40 “Mom bloggers” to review a new an innovative product. Though the idea of having your product reviewed in such a public way might be intimidating to some, it’s a strategic decision that can help build credibility from the most trusted of sources, real people. I encourage you to read the following article from the Media Post Engage: Moms e-newsletter on this topic.
Word Of Mom: Good + Bad Buzz
By Lolita Carrico, Source: Engage Moms E-Newsletter June 17, 2009 (Media Post)
Good ol’ fashioned sampling campaigns — which put products directly in the hands of influencers for feedback and buzz — have made a resurgence, thanks to savvy, new methods that target consumers via online communities, social media agencies and dedicated services. Even in a dismal advertising climate, eMarketer expects social media and word-of-mouth spending to increase by 17% in 2009 because such tactics can prove ROI friendly with greater engagement and reach than traditional media.
Programs like Psst, VocalPoint and ModernMom.com’s Mom Tested empower consumers to try products and share their feedback — whether negative or positive — for their peers to consult before making a purchase.
So, why would a marketer take the chance of being panned by an influential target market in a mass forum? One word: authenticity. According to a recent eMarketer report, 50% of moms find online reviews from “others like me” to be a valuable source of information. One glowing review or a slew of positive comments lacks substance while, a majority of honest compliments among a few criticisms brings authenticity and is worth the risk.
Glenn Williams, a manager for P&G’s Mr. Clean brand has gladly offered products for review to online users. “The reason we did it,” he said, “is that we look at products like our Mr. Clean Magic Eraser and we know that the best influencer for the purchase of that is a peer. We wanted to get mom peers talking about the product.”
So, how do marketers get involved in effective sampling and word of mouth campaigns? Some pointers:
1.Target the recipients of your product: You know your product best and who should test it. Determine a clear set of demographics and psychographics to fine tune your sample list against. Deploy a custom survey to further fine tune recipients if necessary. The key here is not to control the group, but place the product in hands of likely consumers. Target wisely: Don’t send cheeseburger offers to vegans.
2.Look for a partner with an engaged community: Sites that offer reviews but lack consistent repeat traffic for other content and community lack engagement. Ideally, you want to look for readers who are connected to their peers and trust their opinions within a community that they are active in.
3.Continue to engage with your influencers: Consider making some consumers from these tests your product evangelists — whether they offer feedback to you directly on occasion, or participate consistently on your brand site or continue to spread the word to potential consumers. “Real” consumers who believe in your product and can offer an honest voice — though careful to disclose any relationships or compensation — can prove to be highly effective.
Word of mouth strategies are effective on many levels. The key is to be authentic in your outreach and expect authentic feedback in return.
How did P&G’s Williams feel about a few negative reviews of the Mr. Clean Magic Eraser product?
“I was not disappointed that a small percentage of reviews were less than favorable,” he says. “It only adds credibility. If all of them were favorable, well, that’s not the real world.”
June 21st, 2009
By Sharole Lawrence and Jeanette Miller, published in the May/June issue of MOMPRENEUR Magazine
Pink and blue, you’ve got competition. To get moms’ attention these days, it pays to be green. Green products and services seem to have superpower strength to justify their cost at a time when families are cutting back their discretionary dollars. It’s not hard to see why: green products are usually perceived as safer, higher quality and environmentally friendly – things that make moms proud to part with hard earned money.
Not only do green products and services find their way into tight budgets, moms love to share their finds with family and friends. Leveraging “word of mom” is invaluable. On her blog, greenandcleanmom.org, The Green Clean Mom says:
“When I love a product and company – I don’t shut up. I keep telling you about them and telling you their specials, where to buy them and supporting the company however I can because I want you to experience what I experience – it’s a love thing.”
The market is growing for “sustainable” and “socially responsible” products and services. If your company has shades of green, consider these five steps when marketing and promoting your eco-offering:
1. Educate
Green knowledge varies among customers. While some customers are still getting onboard the green trend, those who are savvy may be on guard for “greenwashing”, examining green claims closely to determine if what you’re saying about your product or service is truly benefiting the environment. Make sure your educational materials specifically outline your green benefits, such as being produced locally or using non-toxic substances, to meet various levels of understanding. You can promote these messages in many ways depending on your product or service, including point-of-sale displays, strategic package design, workshops, e-newsletters and online videos. A word of caution: the medium is the message so be careful that your educational materials aren’t considered wasteful or excessive.
2. Advocacy
Putting your money where your mouth is increases credibility with customers. Demonstrate your company’s commitment to being green by getting involved with green causes. This will prove to your customers that you are not just following the eco-chic trend, but that you are actively involved in being green. Make sure you research your chosen cause well and then incorporate your involvement with the promotion of your product or service. There are many green not-for-profits to choose from, including Evergreen, a national charity that seeks to make cities more “livable” and has several programs that encourage local involvement.
3. Get social
Birds of a feather flock together, and green customers are no exception. Green forums continue to sprout on the internet and online communities help spread the word on green products and services. Take the time to review green websites and social media and then join the conversation. Truly get involved in the discussion and casually mention your product and service when appropriate, or include your website address as part of your online identity. There are flocks of potential customers that may be interested in your offering, but just yammering on about your product or service will scare them away.
4. Branding
To market your company well, being green isn’t enough. The market is getting greener every day, and to get noticed, you need a strong and likeable brand personality. First impressions are vital, so ensure that your brand and product or service look green. Many packaged goods have missed the mark by being too modern in their design that the look overwhelms or confuses the green message. Bona fide green products sometimes have packaging that says “industrial strength”, defeating the safe and natural feeling the product is trying to convey. Invest wisely in your branding and packaging by testing your concepts with potential customers to ensure your message is loud and clear before going into production.
5. Buzz
Third party endorsements provide both attention and credibility to your product or service, and timing can be everything. Earth Day on April 22 and Environment Week in June are opportunities to pair the promotion of your green company with positive media interest in the environment. Many editors are looking for unique story angles, including new green products and services, to highlight at these times. In addition to local news media, there is a plethora of green focused publications, columns, and blogs that need space filled with information on green products and services. Pitching the benefits of your product or service to these forums can increase your chances of filling that space.
You’ll need to develop a target list of media and online contributors to approach for coverage on your green company. Make it easy by having an online press kit prepared, and if applicable, product samples to distribute for review. Keep deadlines in mind as you approach media – while magazines have a three to five month lead time, blogs and mainstream media required only a day or two’s notice to cover your product or service. You can also pitch your green product or service around Christmas, Mother’s Day, and other notable days for media wanting to promote eco-angles in gift giving.
Whatever approach you take, match it to your audience. Green children’s products are promoted during the ABC Kids Show in Las Vegas in a segment dedicated to natural products. Epic is a living expo in Vancouver dedicated to the education and promotion of sustainable companies – wholesalers can create buzz by launching their products at an industry or consumer trade show.
Finally, let your customers have their say. Give customers the ability to provide ratings on your green product and service on your website, and use that opportunity to provide special offers in return.
It’s good to be green in today’s market. Leverage your green product or service to make the most of this trend, and your efforts.
Bios
Both Sharole and Jeanette specialize in marketing to Moms. Glow is western Canada’s leading marketing consultancy specializing in marketing to Moms and limelitePR is Canada’s only boutique PR firm wholly dedicated to creating a buzz and connecting brand with Moms across Canada and the USA. They have both leveraged their clients green practices in order penetrate the marketplace and create a sustainable business model.
Sharole Lawrence is President of Glow Marketing
www.glowmarketing.ca
Jeanette Miller is Principal of limelitePR
www.limelitePR.com
June 4th, 2009
NOTE: SECOND DATE ADDED JUNE 25TH
Facebook, MySpace, Twitter, LinkedIn…where do you start and why bother? Find out if social network marketing is right for your business and how you can leverage this marketing technique to generate leads and build relationships. Sharole Lawrence with Glow Marketing will share:
- what social networks are out there
- opportunities within each network for marketing
- tools to help make your social marketing time efficient
- case studies of successful social network marketing projects
- business to business and consumer examples
- social media Do’s and Don’ts
- budgeting for social network marketing
- tools to benchmark and measure social network marketing success
Specific questions about social network marketing can be e-mailed up to 3 days in advance to sharole [at] glowmarketing.ca for those attending.
Event date: Thursday June 11, 2009, 7pm - SOLD OUT
Second Date Added: June 25th, The Keg Calgary
Event registration: Entrepreneurial Moms International
June 4th, 2009
By Maria Bailey Wednesday, May 27, 2009, Source: Engage: Moms Media Post E-newsletter
A lot has been written about “mommy bloggers” — a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction and a long way from where companies were when Marketing to Moms was published a decade ago.
However, there is risk involved in extremes, and focusing too narrowly on mom bloggers as your moms strategy can be dangerous. Before I go any further, I want to say that I believe wholeheartedly in the power of mom bloggers. In fact, I proudly count myself among the population of mom bloggers. But beyond being a blogger, I am a mom Vlogger, a Mom Tweeple, a Mom Webmaster, and a Mom Podcaster.
Successful marketing in any segment of consumers requires an integrated approach of delivering relevant messages through multiple channels of communication. It is no different in the mom market. Marketers solely focusing their efforts on mom bloggers not only execute a partial marketing plan, but also miss two-thirds of the overall U.S. mom market.
Consider the numbers. Respected social media groups estimate between 23 million and 26 million moms are in the blogosphere. Sounds like a huge group; however, according to the U.S. Census Bureau, there are 83 million moms in our country. This means that only about one-third of all U.S. moms participate in blogging. If marketers are speaking to mothers only via bloggers, they are leaving two-thirds of their target audience untouched. To be successful, marketers must utilize a variety of channels to create a meaningful dialogue with mothers:
1. Video and Vlogging: According to BSM Media research, 90% of mothers have watched an online video in the past week. Yahoo says it’s even higher. Moms visiting Newbaby.com, www.newbaby.com, a YouTube for moms, view 11-15 videos per session and they currently have over 500 mom Vloggers. Video is fun, and a mom can watch a three-minute solution-based video while cooking chicken tenders. Brand videos don’t have to be fancy. They can even be B roll. Simply upload it to one of many mom video sites, or while you are sending product to bloggers, look for mom bloggers who do video.
2. In-Home Parties: Moms love to socialize and share. In-home parties or mom mixers are a great way to put your brand in the conversation. Moms invite their peers to share in themed gatherings that include product samples and fun activities. We’ve found that 80% of the moms who attend will tell three to five other moms about the sponsor brand. Another 10% will tell five to ten other mothers. That’s powerful word of mouth at work.
3. Radio and Podcasts: There is no other communication medium that keeps up with the pace of mothers better than radio. Moms spend up to 75 minutes a day in their cars with radio. Podcasting takes it even one step further because it allows moms to enjoy selected programs as they push strollers or shop for groceries. Producing a podcast allows a company to connect with moms on iTunes or other podcast directories. If you aren’t into broadcasting your own branded show, there are plenty of great Mom shows out there to sponsor.
Today’s mothers are carrying on hundreds of conversations a day and receiving information from numerous sources along the way. As a marketer, it’s important to establish a meaningful dialogue with your consumer through multiple channels — in blogs but also in their homes, in their cars and even face-to-face.
Note Upcoming Webinar:
Join Maria Bailey, author of Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media and Technology and CEO of BSM Media for an hour-long interactive discussion with popular mom video bloggers as they share their enthusiasm for the latest social media trend- Vlogging.
In Mom 3.0, Maria Bailey predicts that vloggers will outnumber mommy bloggers by the end of 2009, as moms begin to see the ease of distributing and consuming information through video. Recent BSM Media research points to online video as the next preferred media among Moms. In fact, 82% of moms have watched 2 or more videos in the last week, versus 35% who have read blogs in the last week.
When: Tuesday, June 9th, 1:00 PM EST
Where: In the comfort of your office, conference room or the nearest Starbucks
(Log-in information to be provided after registration)
Who: A panel of social media Mom trailblazers who vlog regularly and influence other mothers via online video
Cost: $45.00
BSM Media Registration via PayPal, click here.
May 27th, 2009
It’s here! We have a list of 98+ websites in Canada that offer free business listings. Studies show that consumers rely on Internet search to research many of their purchases and find new companies.
Free directory listings are a cost effective way to raise the level of awareness for your business and create in-bound links to your website, helping with your site’s search engine rankings. Contact us if you would like to receive the information and pricing. Local, provincial and national lists are available. We are offering the list and the option to submit all the listings on your behalf.
For more information, visit our products page.
May 23rd, 2009
Vancouver, BC/Toronto, ON (May 6, 2009) - With moms controlling 85 percent of household spending and more companies focusing their marketing efforts on gaining the attention and loyalty of this powerful consumer market, limelitePR, Canada’s first PR firm wholly focused on connecting companies with moms, has conducted a nationwide survey in conjunction with Toronto-based urbanmoms.ca to investigate Canadian moms’ media habits. Results reveal that moms trust and refer to websites and TV for current and relevant information, are most interested in local stories and receive more information digitally than by traditional mediums such as magazines and newspapers. Read more.
May 12th, 2009
This Mothers Day we decided to do something a little different. We know that Moms like a good laugh and thought these insightful cards from Speckles & Weeds would make an appropriate Mother’s Day greeting. Only a Mom could create these cards. We hope you enjoy it. Feel free to share with the Moms in your life!
Video link: Click image above
May 7th, 2009
MomsRising creating a microsite and customizable video to send friends a Mothers Day video.With days to go, the microsite was well planned in terms of it’s release date and the video itself is hilarious. Obviously Moms where involved in the making of the video and it’s message.
The site was created to raise awareness for Moms Rising and the customizable video is a perfect viral marketing tactic to leverage Mothers Day as means to market their organization. “Moms Rising is working to bring together millions of people who share a common concern about the need to build a more family-friendly America”. Click here to view the site and video. want to learn more about viral marketing? Read Glow Marketing’s article on Viral Marketing in the MOMpreneur Magazine.
May 6th, 2009
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