http://glowmarketing.ca marketing to Moms in a meaningful way Wed, 10 Mar 2010 04:30:24 +0000 http://backend.userland.com/rss092 en Marketing is both an art and science that plays a defining role in the success of most businesses, so it’s no surprise that most business owners seek outside advice in this area. If you’re not an expert in this marketing, it can be overwhelming when you realize that every ... http://glowmarketing.ca/2010/03/09/marketing-basics-the-foundation-to-a-successful-marketing-plan/ 2009 ain't over yet... With only a few months left in 2009, it's time to fire up your marketing! Whether your business is thriving, or you'd consider just hitting last year's numbers as success, put your marketing efforts into high gear to end 2009 with a bang. Cost conscious and tried ... http://glowmarketing.ca/2009/10/24/fire-up-your-marketing/ Build vital connections with global online communities. As advertisers scrutinize every marketing dollar in this economy, the emergence of social network marketing couldn’t have better timing. This budget friendly tactic can leverage your business’ marketability to a new level, but only if used strategically. Be an effective social network marketer by ... http://glowmarketing.ca/2009/08/07/leveraging-social-network-marketing-for-your-business/ We have a new main website for Glow Marketing. Please check it out and let us know what you think. You will still be able to read articles and ideas on marketing to Moms right here on our blog. We're in the process of switching over to it, but ... http://glowmarketing.ca/2009/07/30/new-site-for-glow-marketing/ It occurred to me that mainstream events should now be catering more to families as their clientele ages and starts a family. Recently I attended the Calgary Folk Festival, and it was surprising to see so many little ones at the festival this year. From my observation, there were double ... http://glowmarketing.ca/2009/07/30/mainstream-now-means-family-friendly/ Recently I arranged for 40 "Mom bloggers" to review a new an innovative product.  Though the idea of having your product reviewed in such a public way might be intimidating to some, it's a strategic decision that can help build credibility from the most trusted of sources, real people. I ... http://glowmarketing.ca/2009/06/21/virtues-of-product-reviews/ Well it's official, the Beaners Fun Cuts for Kids campaign "Kids shouldn't have adult hair" is awesome. The campaign was recognized at the Calgary Ad Rodeo awards in April and received the following awards: Best Poster Series: Beaners Fun Cuts Best Outdoor Series: Beaners Fun Cuts Best Photography/Campaign (photographer Jason Stang) Merit Awards (8) ... http://glowmarketing.ca/2009/06/15/beaners-fun-cuts-campaign-wins-again/ By Sharole Lawrence and Jeanette Miller, published in the May/June issue of MOMPRENEUR Magazine Pink and blue, you’ve got competition. To get moms’ attention these days, it pays to be green. Green products and services seem to have superpower strength to justify their cost at a time when families are cutting ... http://glowmarketing.ca/2009/06/04/5-steps-to-market-your-eco-offering/ NOTE: SECOND DATE ADDED JUNE 25TH Facebook, MySpace, Twitter, LinkedIn…where do you start and why bother? Find out if social network marketing is right for your business and how you can leverage this marketing technique to generate leads and build relationships. Sharole Lawrence with Glow Marketing will share: -    what social networks ... http://glowmarketing.ca/2009/06/04/calgary-event-social-network-marketing-explained/ By Maria Bailey Wednesday, May 27, 2009, Source: Engage: Moms Media Post E-newsletter A lot has been written about "mommy bloggers" -- a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful ... http://glowmarketing.ca/2009/05/27/beyond-the-mommy-blogger/