Well it’s official, the Beaners Fun Cuts for Kids campaign “Kids shouldn’t have adult hair” is awesome. The campaign was recognized at the Calgary Ad Rodeo awards in April and received the following awards:
- Best Poster Series: Beaners Fun Cuts
- Best Outdoor Series: Beaners Fun Cuts
- Best Photography/Campaign (photographer Jason Stang)
- Merit Awards (8) in the Poster Single category
In May, the creative also received a bronze at the Marketing Awards, Canada’s advertising industry awards.
Congratulations Beaners and Triggers Communications & Design for creating the stand-out campaign. They really pushed the limits on this with unexpected creative that grabs both parents and kids. While the competition show smiling happy people with “ok” hair, Beaners went out on a limb and decided to be bold. Glow Marketing is thrilled to have been a part of the media strategy and buying and Sharole from Glow was the Trigger agency account lead on the creative development. To read more about reaching Moms on the go, click here.
June 15th, 2009
Glow Marketing is finishing up a national media planning and buying project for Beaners Fun Cuts for Kids. With over 12 franchise locations from B.C. to Ontario, Beaners wanted to create greater awareness of their kid friendly hair salons through outdoor advertising. The concept “Kids shouldn’t have adult haircuts” was a happy accident developed by Trigger Communications and artfully photographed by Jason Stang. The outdoor bus shelters recently won “Best Outdoor” in the Applied Arts Annual for 2008. The creative also won several anvil awards at the Calgary Ad Rodeo, including “Best Outdoor” and “Best Photography”.
The concept is unique and extremely different and unexpected, the perfect way to stand out in an overly cluttered advertising environment. Because Beaners is a destination store that attracts families from farther away than the typical retail store, transit bus backs were used in most markets to get out into the community and reach a broader group of people. Plus, busy families can be quite mobile, driving to and from various places so transit works well (if done right).
April 8th, 2008
