Whirlwind week
This past week has been incredible. There seems to be a lot buzz in the marketing to Moms arena. I’ll try to recount the past week’s events…
Thursday evening I attended my first Calgary Entrepreneurial Moms meeting. About 8 women and one token male gathered at the “Luscious Home”, a beautiful showroom set-up in a home for Luscious Bags (business must be good!). It was a great evening and I highly reccomend joining this group if you are based in or around Calgary and want to connect with other aspiring Mom entrepreneurs.
Mom Cafe held their inaugural event in Calgary on Friday and treated over 50 women to 2 guest speakers. Kathryn Bechthold from Mompreneur Magazine and Christi Cruz, Senior Manager of Community Investment for TELUS both shared their experiences as business women and Moms. What a fantastic group, I look forward to attending their next session and seeing them expand to other cities.
I had to duck out early to participate in a grassroots marketing seminar organized by one of my clients on behalf of their franchisees. Wow, wow, WOW is all I can say without tipping off my client’s competition. I plan to implement many of the techniques I learned on behalf of my clients immediately and have already starting writing these into marketing plans for 2009. All I can share at this point is “out smart the competition, not over spend”. Love it!
I also found last week that I will be part of the judging panel for the upcoming Southcentre Mompreneur contest. I am so excited to see everyone’s ideas and I wish everyone luck with the application to win 6 months of kiosk space at Southcentre.
On Sunday, Glow Marketing exhibited at the Mompreneur tradeshow in Calgary. The show had over 90 exhibitors and I had the privledged to meet tons of wonderful companies and women thinking of starting up their own business.
Last night I attended the special event in celebration of the launch of the Moms Dads and Kids “Little Black Book” for Busy Families. The website and new printed book is out and provides Alberta families with tips and resources. Kudos to them organizing the event to thank their advertisers and also for including the kids. My kids enjoyed it and didn’t want to leave.
To top things off, I just completed a marketing plan for Milkface Nursingwear from Ottawa and I think it’s a great one. They just won the Pimp My Business contest from Live 98.5 in Ottawa and will receive $50,000 in marketing and advertising prizes, well done, you deserve it!
1 comment November 11th, 2008
