glow marketing

Fall Website Watch

There have been lots of changes in the Mom Media landscape over the past few months. Sites are growing, new ones are popping up, media companies are starting to realize that Moms like to use the Internet! Now the only problem is choosing which ones!

GreenMom.ca is a new site dedicated to all things green for Moms and Kids. A great place for manufacturers or green retailers to get exposure.

BabyPurity.com is another green site. This one is from Vancouver. This site is less commercial but hosts conferences for Moms interested in green solutions. The first conference was in Vancouver October 25th and they hope to roll out in other major centres.

YummyMommyClub has now launched their new site too. is Advertising is still national only and the marketplace area has some excellent low cost ad options for smaller online companies.

ShareSavvy.ca is the latest from Savvy Mom, a user generated forum for people to share ideas with each other. What a great idea!

The creators of Babyvibe.ca have now launched a new site and weekly email called Kindervibe.ca, aimed at parents with toddlers.

Vitamin V is getting ready to launch in Calgary soon. The highly stylish website offers a “Daily Dose” email about (you guessed it) Moms and Kids. Very hip and clean design. I’m excited to see how they will attract the “Posh Mummies” here in Calgary. I have some ideas…

4 comments October 28th, 2008

Savvy Mom gets savvier

SavvyMom, the publishers of the weekly e-newsletter has recently launched ShareSavvy.ca, a user driven resource for Moms across Canada.  There are local sections as well to focus on Vancouver, Calgary, Edmonton, Winnepeg, Montreal, Ottawa, Halifax, Nova Scotia and of course Toronto.Visit the site at www.sharesavvy.ca or read today’s article from Media in Canada. Is this an opportunity for your business? Read more.

The weekly SavvyMom e-blasts were pretty good and offered some great ideas for Moms with their regional content. I was impressed by how their writers could consistenly dig up new and exciting products, services and events. The new ShareSavvy site provides SavvyMom with a system to collect all of wonderful tips and tricks Moms have and also give people a reason to visit their site more often. This goes beyond the typical online directory, an exciting development in the online “marketing to Moms” landscape.

As a marketer to Moms I would highly reccomened that you visit this site, sign up and start talking about your product or service.

1 comment September 24th, 2008